What’s New on Amazon: Amazon’s Intellectual Property Accelerator

Watch Jenna Lieber, our Director of Client Services discusses Amazon’s Intellectual Property Accelerator Program on this week’s Facebook Live

Introducing Amazon’s Intellectual Property Accelerator program! 

This new program helps brands obtain brand protection and intellectual property rights in the Amazon store. 

This program is built for small and medium-size brands who are looking to take their business to the next level while also protecting it in a cost-effective way. 

The participating IP (intellectual property) law firms have been vetted by Amazon and will ease the stress of getting a trademark. Not only that but Amazon has done the negotiations for you by offering sellers incredibly competitive rates to work with these law firms. 

They can help you with other items besides trademark issues including other IP needs such as copyright registrations, design patents, and broader IP protection strategies.

Working with these law firms also has an added bonus of brand protection features in Amazon’s store. Since the participating law firms have been vetted by Amazon, when a brand works with one of the law firms in the IP Accelerator program and a trademark has been filed on their behalf, the brand will be strong candidates for Brand Registry. 

As a result, Amazon will provide these brands with accelerated access to brand protection in Amazon’s stores, to better protect their brand before their trademark registration officially issues. Brands will benefit from automated protections, which proactively block bad listings from Amazon’s stores, increased authority over product data on Amazon, and access to the Report a Violation tool. This powerful tool searches for and reports bad listings that have made it past Amazon’s automated protections.

If you have been struggling with a trademark or other IP issues we highly recommend looking into this program. 

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